One small step for medications.
One giant leap for patient
engagement programs.
Patient engagement programs.
One connected platform.
HealthLaunch is a configurable digital platform for delivering industry-sponsored patient access and engagement programs.
From healthcare professional onboarding and patient enrolment to medication supply, ongoing support and reporting, HealthLaunch connects every moving part.
From complex processes to coordinated programs
Patient programs can involve healthcare professionals, patients, pharmaceutical companies, pharmacies and support providers – all working across different processes and requirements.
HealthLaunch brings these elements together through one adaptable platform, supported by an experienced healthcare communications and program-management team.
The result is a more streamlined experience for everyone involved.
Programs tailored to your objectives
Product Familiarisation Programs
Patient Access Programs
Patient Support Programs
Compassionate Supply Programs
From a straightforward access pathway to a complex, multi-partner program, we tailor the platform and supporting services around your product, patients and program requirements.
One platform. Complete visibility.
Patient enrolment and consent
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Guided patient enrolment workflows
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Eligibility and treatment information
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Digital acceptance of program terms and privacy information
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Clear patient communications and support materials
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Treatment reminders and program updates
Patient and treatment management
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Healthcare professional dashboards
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Patient status and treatment oversight
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Review and medication-release workflows
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Dose, titration and treatment-management tools where required
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Discontinuation and program-completion processes
Healthcare professional onboarding
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Secure registration and identity verification
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AHPRA verification
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Single account for accessing relevant programs
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Support for multiple practice locations
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Program information and onboarding resources
Support services
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Dedicated phone and email support
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Nurse and allied-health pathways
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Patient and healthcare professional reminders
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Educational materials and onboarding guides
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Escalation pathways tailored to the program
Reporting and insights
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Program dashboards
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Patient-enrolment and status tracking
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Dispensing and treatment visibility
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De-identified trends and insights
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Custom reports and data exports
Pharmacy and medication coordination
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Integration with nominated dispensing partners
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Prescription and dispensing workflows
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Medication supply and delivery coordination
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Flexible pharmacy participation models
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Co-pay, discounted and free-to-patient program options
For healthcare professionals
Register, access relevant programs, enrol eligible patients and manage their participation through a clear, clinic-friendly workflow.
For patients and carers
Complete enrolment and consent more easily, access program information and receive coordinated treatment support.
For allied health and clinical support teams
Coordinate nurse calls, injection training, dietitian support and other program services through defined workflows and escalation pathways.
For pharmaceutical teams
Maintain visibility across program activity while supporting governance, traceability and informed decision-making.
For pharmacy partners
Work within clearly defined dispensing, reimbursement, medication-delivery and patient-support processes.
Designed around every participant
1
Define
We work with your team to understand the objectives, audiences, eligibility requirements and operational model.
2
Design
We map the complete journey across healthcare professionals, patients, pharmacies and other program partners.
3
Configure
We tailor the HealthLaunch platform, dashboards, workflows, communications and support materials.
4
Test and launch
The program is staged, tested and deployed with onboarding support for participating stakeholders.
5
Manage and evolve
We provide ongoing program management, support, reporting and optimisation throughout the program lifecycle.
6
Transition or close
When the program reaches its endpoint, we coordinate communications and next steps for participating healthcare professionals and patients.
Flexible pharmacy solutions
HealthLaunch can support a single nominated pharmacy, a selected dispensing network or broader community-pharmacy participation.
Depending on the program, patients may receive medication through direct delivery or collect it from a participating pharmacy using their prescription and unique program details.
Dispensing, reimbursement and delivery processes are tailored to the program model.
WHAT CLIENTS SAY
Co‑Med has been an excellent agency to partner with on a specialised PAP program.
The team demonstrated a strong understanding of our brief and objectives, delivering a bespoke solution that successfully managed complex requirements. They were highly flexible with scope changes, responsive at every stage, and went above and beyond through regular WIPs and prompt communication to ensure on‑time delivery.
Feedback on the PAP platform has been extremely positive, with clinicians praising its ease of use and the high‑quality program materials.
Senior Brand Manager
CSL Seqirus, Allergy
WHAT CLIENTS SAY
"Thanks for partnering with us to design a program that addresses the needs of both patients and HCPs. It offers simple, flexible solutions that help differentiate us from our competitors. We appreciate that you really listened to our brief."
Medical Manager
Teva, Neurology
WHAT CLIENTS SAY
"A tremendous thanks to the Co-Med team for pulling together a sophisticated and user-friendly PAP portal (within a short timeframe). It helped us to manage enrolment of our doctors and patients with ease in order for them to access our new product. The digital process was very much seamless, and the positive user-experience feedback is reflected in the successful number of doctors (20% over target) that enrolled in the program. Where there were slight hiccups with customers who were not digitally savvy, the Co-Med team were able to pick these up and resolve their registration promptly. This program was vital to the launch of our product, providing us with good insights prior to PBS Listing. Much of this program has contributed to the success of our sales with most recent data (Nov 2023 YTD) showing we are 170% over target. I will certainly be reaching out again for this quality service for our next PAP!"
Senior Brand Manager
Dr Falk
WHAT DOCTORS SAY
“The features that had me most excited are the single sign-on and the ability to sign up to other programs hassle-free. The patient management section is useful to see how my patients are tracking. The platform is intuitive, easy to use, and I have been recommending HealthLaunch to some key reps that have visited me.”
Associate Professor
Gastroenterology
WHAT PHARMACISTS SAY
“This has to be the best and easiest program of any access program we have ever used, and we have done a lot.”
Director and Pharmacy owner
Chemist Warehouse and ePharmacy
WHAT PATIENTS SAY
“I just wanted to thank you for helping me out when all avenues that I had tried had failed. Thank you for going the extra mile. I really appreciate you helping and jumping on board and getting involved when others who should have been prepared to help weren’t interested! I am happy to say that I received my medication today and it is ready for me to have in time early next week!
Thank you, you’re a star!”
Patient
Product Familiarisation Program
Technology supported by healthcare expertise
HealthLaunch is more than a software platform.
It is supported by Co-Med’s experience in patient engagement, healthcare strategy, medical communications, program design, content development and implementation.
This combination allows us to consider both the technology and the real-world experience of the people using it.
Programs built around real-world needs
Whether you need a focused patient access pathway or a complex, multi-partner engagement program, HealthLaunch can help you create a coordinated solution without unnecessary complexity.
Talk to us about the right approach for your product, patients and program objectives – or request a program case study to see HealthLaunch in action.
30+
programs
Collective experience across product familiarisation, medication access, compassionate supply and patient adherence programs since 2009.
7000+
patients supported
Helping eligible patients gain early access to important medications.
A platform built for healthcare
HealthLaunch was developed specifically to streamline the delivery of industry-sponsored engagement programs.
Recognised innovation
Recipient of an HCF Catalyst Accelerator grant
For healthcare professionals
Register, access relevant programs, enrol eligible patients and manage their participation through a clear, clinic-friendly workflow.
For patients and carers
Complete enrolment and consent more easily, access program information and receive coordinated treatment support.
For allied health and clinical support teams
Coordinate nurse calls, injection training, dietitian support and other program services through defined workflows and escalation pathways.
For pharmaceutical teams
Maintain visibility across program activity while supporting governance, traceability and informed decision-making.
For pharmacy partners
Work within clearly defined dispensing, reimbursement, medication-delivery and patient-support processes.